Simplot-Clarebout wants more Innovator and quality

For the first time, Simplot-Clarebout presents its contract prices for the harvest year 2026. The company is clearly launching an attack on the Innovator segment. In addition, a focus on quality is expected to make the difference, among other things with a bonus/malus system. To sufficiently reduce the acreage and to make the market healthy, the company applies a generic volume discount of 25% for most varieties.