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POTATOESMARKET INSIGHTS

Support for green goals in a 'red' potato season

Niels van der Boom Market Reporter Potatoes at DCA Market Intelligence · Published May 29, 2026
Support for green goals in a 'red' potato season
Potato processors PepsiCo, Aviko, Farm Frites and McCain are in the news about regenerative potatoes. The first is joining a program to support young European farmers, while the other companies recently signed a letter of intent on regenerative agriculture.

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